This text is an automatic translation from Русский. It was generated by AI and may contain inaccuracies.
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This text is an automatic translation from Русский. It was generated by AI and may contain inaccuracies.
Read original →Avito's key achievements in 2025: the adoption of platform economy legislation, development of A-Vibe and A-Vision AI models, launch of gig work services, and support for 1.4 million entrepreneurs.
2025 proved to be a pivotal year for the platform economy in many respects. According to Gavrilenko, the sector's defining moment came with the summer adoption of the Platform Economy Law. The legislation established basic ground rules for digital platforms and their users, effectively ushering in a new phase of market development.
"This is an important milestone in the evolution of the digital economy, and its provisions will influence the daily operations of platforms, buyers, and sellers as early as next year. A conceptual framework has been defined, principles for legal regulation of the platform economy have been established, and the specifics of interaction between digital platform operators and partners have been outlined."
The sector's main challenge in 2025 was precisely the discussion and preparation of the law while accounting for the interests of all market participants. The task was to ensure transparent and comfortable conditions for sellers and buyers on one hand, while avoiding excessive barriers to platform economy growth on the other. By Avito's assessment, this balance was successfully achieved.
One of Avito's major achievements this year was the active development of artificial intelligence. The company effectively entered the global race to integrate AI into business processes and user scenarios.
"Avito's overarching goal as a technology platform is to transform a classifieds marketplace into an intelligent assistant for millions of sellers and buyers. In 2025, Avito actively developed generative AI capabilities (creating texts and images) — developing proprietary A-Vibe and A-Vision models that achieved leading positions in open rankings. The models have been released as open source, allowing any developer to use them for their projects free of charge."
Additionally, the company began testing Avi, an AI assistant — a digital helper that engages users in natural dialogue to help them find relevant offers, formulate queries, and understand differences between options.
Another notable trend of the year is the rise of temporary employment. Against the backdrop of labor shortages, businesses are increasingly turning to single-shift arrangements. According to Avito data, such job postings grew by 43% year-over-year on average across Russia.
In February 2025, the company launched Avito Podrabotka (Gig Work), a service offering workers short-term shifts with guaranteed payment within 24 hours of completion. Logistics and retail remain the most in-demand sectors.
"Such digital solutions are timely, as businesses need additional hands to sustain economic growth, while citizens need opportunities to increase their total monthly income by combining gig work with their main employment."
In 2025, Avito placed particular focus on small and medium-sized businesses. Today, approximately 1.4 million entrepreneurs are registered on the platform — and according to Dmitry Gavrilenko, a safe and convenient environment has been created for them both to launch and scale their operations.
"Our support for small and medium-sized businesses goes beyond improving the customer journey — we also conduct educational and interactive events. In October, we brought sellers together at the major business conference 'Po Delu' (Down to Business) in Yekaterinburg. We discussed issues of competition, buyer behavior, and online commerce trends."
A new direction is business analytics. In October, the first issue of the report 'SME Pulse: Challenges, Trends and Advice' was released, prepared jointly with SME Corporation. The positive response from entrepreneurs and government representatives confirmed the format's relevance, which the company plans to develop further next year.
If the platform economy could ask for a New Year's gift, it would be simple yet far-reaching: for as many people as possible to harness the full potential of digital platforms.
"For the New Year, we traditionally wish each other to realize everything we dream of," Dmitry concluded.