Home/Authors/Alex ImasAlex ImasContributing authorProfessor at the University of Chicago Booth School of Business. Conducts research in economics and applied artificial intelligence.OpinionAlex ImasWhat Will Become Scarce?University of Chicago professor Alex Imas explains why in the age of AI, the main scarcity may shift from producing goods to human participation—attention, trust, experience, and the uniqueness of services.30 Apr 202626 min read